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Write to a person, not an audience

first_imgI once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one — whom she knows. When she writes with a particular person in mind, it makes her writing stronger.I think this is great advice for anyone – including us.Whether you are writing an appeal or a grant proposal or a call to action — or a novel — write with one person in mind. Name that person, describe that person and connect with that person with your words.It’s a great trick for avoiding the dreaded audience of “the general public” and the lifeless, writing-by-committee messaging that will result.Cartoon by Tom Fishburnecartoonlast_img read more