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Tmall double eleven rural consumption accounted for 10%, turnover of about 5 billion 700 million

 

Tmall eleven turnover of rural consumption accounted for 10%

[TechWeb news] November 17th news, Alibaba 16, held in Beijing, the two share and exchange of eleven. At the meeting, said the Alibaba, the total turnover of 57 billion 100 million yuan this year, rural consumption accounted for up to 10%.

Alibaba group vice president Wang Yulei introduced: sent to rural commodities, ranked in the top ten are: mobile phone, flat screen TV, boots, wool coat, down jacket, down jacket (female) (male), low shoes, bedding, face care, washing machine. Compared with the urban market, the mobile phone is the most popular commodity; flat TV in the countryside ranked second, but only ranked in the city in the fifth place; washing machines in the rural market ranked the first in the city market is not the top ten in the world, the market for the first time in the City, the world’s top tenth. From the urban and rural sales of TOP10 products, there is still a lot of electricity in rural markets.

it is understood that Alibaba launched this year, thousands of rural village plan, 5 villages in rural Zhejiang, Tonglu, the town became a pilot. In the "double 11" on the same day, the 19 villages to reach a total of 1229 orders, the total amount of 209 thousand and 800 yuan, the average per store 11 thousand yuan, average 171 yuan.

in addition, Alibaba plans for the next three to five years, the establishment of the county’s 1000 operating centers and village level service stations in the past 100 thousand years. Analysts pointed out that Alibaba will be in the next few years in order to promote the rural areas in the form of services under the line, its e-commerce network coverage to the country’s top 1/3 counties and rural areas of 1/6. (Aruhan)

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