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Reverse O2O case analysis regression Offline can bring gospel for offline

, Offline, To, Online, can you bring good news for offline companies?

some people say that O2O (Online To Offline) is a "pit father" concept, but all the queries can not stop us from continuing to explore it. Recently, Taobao, Tencent, WeChat, public comment are planning their own sites, in addition, many start-up companies began doing this from the end of the merchant. According to their restaurants, shops and shopping malls, want to solve the problem that O2O in the corner, to store the line equipped with hardware, and then flow from the line into the line — yes, their practice is to return to Offline.

, we might as well call them the Offline To Online model. Compared with other offline industries, the informatization of catering and retail industry is more advanced. After the baptism of group buying hurricane, it is likely to breed a series of new patterns. What are the real needs of these stores, and are they more willing to try new segments of IT? Will hardware and solutions be sold together, and will it be possible to make offline businesses more willing to accept

?Another key to the topic of

is "people."". This is a group of Online entrepreneurs, how to quickly become a real Offline mode expert, maybe group buying has let them learn the lesson, but they still need to accept unprecedented challenges.

Catering: take care of reservation, reservation, customer management,

case: customers like clouds and crashing, OpenTable,


The starting point of these

business looks fine, but they walk in catering customers have unmet needs point, but also the logical extension of management: diners booking information, even can do online ordering, direct online payment; then orders and restaurant customers in the CRM software interface, or time, for diners do a reminder after consumption, automatically enter the customer; information management system.

, such start-ups, generally provide ancillary hardware for customers. For example, the original 24 coupons COO, Peng Lei’s founder of "customers like clouds", the main push "hardware and software, flat system architecture", including tablet PCs, network box or other equipment. American company BuzzTable App is developed for a problem, diners they have two App can also make real-time alerts, customers management App for employees, it provides SaaS platform for the restaurant with a fee.

also has a successful attempt, the listed company OpenTable is an online meal ordering platform, the site can be directly in the restaurant reservations, but also can quickly learn a certain period of time if there is a position long before can have accurate information so that the position of the. Of course, this is related to the degree of IT in American catering enterprises.

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