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Write to a person, not an audience

first_imgI once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one — whom she knows. When she writes with a particular person in mind, it makes her writing stronger.I think this is great advice for anyone – including us.Whether you are writing an appeal or a grant proposal or a call to action — or a novel — write with one person in mind. Name that person, describe that person and connect with that person with your words.It’s a great trick for avoiding the dreaded audience of “the general public” and the lifeless, writing-by-committee messaging that will result.Cartoon by Tom Fishburnecartoonlast_img read more

Wandering river otter avoids trap in tiny downtown Vancouver park

first_imgVANCOUVER — The wandering river otter with a taste for decorative and valuable koi carp has managed to elude a trap set Tuesday in hopes of removing it from a classical Chinese garden in Vancouver.Officials with the Vancouver Park Board baited the humane trap with chicken and smeared a mat with fish oil to entice the otter in an effort to relocate the adventurous mammal to a more appropriate home in Stanley Park, about three kilometres away.But a park board spokeswoman says the trap was empty Wednesday.She says there’s still no solution to the mystery of how the otter found the tranquil ponds within the walled Sun Yat-Sen Classical Garden at the edge of the city’s Chinatown.The otter has had no trouble chasing down some of the large, and very old koi that live in the garden’s ponds, and is blamed for eating about five or six of them.While they try to catch the otter, park board and Vancouver Aquarium staff are also making plans to remove the roughly 11 large koi still remaining in the ponds.The Canadian Presslast_img read more